Fred Eppright
Principal
Fred Eppright leads FTM Investments and co-founded Impact Cares Foundation, which is engaged in humanitarian efforts in Haiti and Ukraine. Raised in South Texas, he holds a BA in accounting from Texas A&I University and resides in Austin with his wife Paula. With extensive experience in real estate, Fred’s ethos centers on excellence, integrity, and stewardship; values now reflected in Parable’s pursuit of quality winemaking. Fred’s deep affinity for the land underscores his belief in farming as the essence of winemaking.
Trey Eppright
Managing Partner
At 15, Trey Eppright’s wine journey began with a sip of Champagne, a moment that ignited a lifelong passion. By 21, he immersed himself in wine research, discovering Wine Library TV and exploring Napa Valley’s renowned wineries. Despite pursuing a family real estate career, Trey’s fascination with wine endured. It wasn’t until 2013, after experiencing the allure of world-class wineries firsthand, that he resolved to enter the wine industry. Inspired by his love for wine and farming, Trey relocated to Napa Valley, where he, alongside his father Fred and brother Matt, established Parable Wines. This venture marks the culmination of Trey’s longstanding dream, propelled by his unwavering dedication to crafting exceptional wines. Today, Parable stands as a testament to Trey’s journey from a transformative sip of Champagne to the realization of his winemaking aspirations.
Matt Eppright
Chief Financial Officer
In his brief tenure in the wine industry, Matt discovered the joy within, remarking, “The wine business is the happiest.” His journey began three years ago when his family ventured into winemaking in Napa Valley, where discontent is scarce. Admitting his initial aversion to wine, Matt’s perspective shifted upon assuming the role of CFO at Parable. Previously intent on computer science, he pursued finance instead, later earning an MBA. Balancing responsibilities across his family’s real estate ventures and Parable, Matt wears multiple hats, overseeing finance, accounting, and contracting. Outside work, he indulges in wake surfing on Lake Austin and culinary pursuits. Contrary to Austin, Napa’s crawfishing season aligns intriguingly with its renowned wine culture.
Brian Kelleher
General Manager
Brian Kelleher assumed the role of Parable Wines’ General Manager in 2023, bringing with him a wealth of experience. Formerly Senior Vice President of Sales at Adobe Road Winery and GM at Elizabeth Spencer Wines, he navigated businesses through challenges with finesse. With over two decades in the wine industry, his expertise spans various disciplines, from sales and marketing to vineyard relations. Joining Parable during a pivotal moment, Kelleher is committed to enhancing sales and marketing strategies, shaping the company’s organizational framework. Beyond his professional endeavors, he finds fulfillment in coaching a softball team and cherishing moments with his family.